2023
IPN Groceryshop Campaign
As one of the largest industry events of the year with major attendance from CPG brands and retailers, Groceryshop is one of Ibotta’s most important events. This year, Ibotta went bigger than ever before, with a 360-campaign that drove over 15M impressions, double the impressions from our 2022 campaign. The Sales organization also saw a 140% increase year-over-year.
OOH played a significant role in the campaign. Programmatic OOH surrounded the Las Vegas Airport and route to Mandalay Bay, where the event was taking place. We also placed in-airport signage.
For a surround-sound effect, we had had brand ambassador billboards at Mandalay Bay handing out swag, a digital mobile billboard driving around Mandalay Bay and the Vegas strip.
Wrapped rideshare cars around the event and the strip were combined with an in-app paid Uber campaign. Digital paid media, including Uber in-app placements targeted the airport, Mandalay Bay and riders with business accounts or those ordering Uber Black. We ran geotargeting campaigns in GDN and Facebook and targeted attendees on LinkedIn and Rollworks.
Ibotta’s 20’x30’ custom booth included a custom F1 simulator game, a giant Padzilla for demos and an elevated space in which to take ad-hoc meetings.
