Ibotta Inc.
Corporate Rebrand
I led the rebranding of Ibotta, Inc., a leading rewards platform. As Ibotta expanded beyond its flagship cash back app to include new products like the Ibotta Performance Network, the shared name and visual identity between the parent company and the app created market confusion and diluted brand equity. This rebranding initiative established distinct visual identities for Ibotta, Inc. as the parent organization and the Ibotta app, clarifying the relationship between the two and creating a scalable brand architecture to support future growth and product launches. This foundational change strengthened brand clarity and improved overall marketing effectiveness.
Design
The Ibotta wordmark anchors the brand system, its bold lettering symbolizing the impact and reliability of our performance marketing solutions and our commitment to rewarding every purchase. The corporate logo builds upon this foundation, incorporating the "inc." legal designator to reflect our established presence and public status. Retaining the signature Ruby color in the spectrum bar serves as a nod to our history and brand recognition while establishing a consistent visual thread across all brand touchpoints.
Vision
The rebranding aimed to clarify Ibotta's brand architecture, eliminating market confusion and strengthening brand equity for both the parent company and its flagship app. This initiative sought to improve marketing efficiency, unlock growth opportunities through new product introductions, and enhance customer loyalty. Ultimately, the rebrand sought to attract top talent, increase investor confidence, facilitate strategic partnerships, and drive long-term, sustainable growth for Ibotta.
